6+ hour, 25+ min ago   (428+ words) Perth-based full service agency Marketforce has been split up by Omnicom with Attivo Group’s agency 303 has taking over its creative, digital and production capabilities. Marketforce’s broader media and technology capabilities will now sit within Omnicom Oceania’s specialist businesses, including OMD…...

6+ hour, 46+ min ago   (438+ words) Perth-based full service agency Marketforce has been closed by Omnicom. As a result, the creative arm will transition to Attivo Group’s integrated agency, 303, with 303 acquiring Marketforce’s creative, digital and production capabilities. As for Marketforce’s broader media and technology capabilities, they…...

7+ hour, 25+ min ago   (553+ words) At the heart of the platform is a renewed appetite for craveability and a move from function to feeling, putting food, personality and the simple joy of pizza firmly back at the centre of the Domino’s experience. It’s a shift…...

10+ hour, 8+ min ago   (341+ words) The recent demise of M+C Saatchi’s Australia and New Zealand buyout has put PE at the front of a lot of agency owners’ minds. It’s an understandable reflex, write Sangeeta and Will Leach, owners of The Leach Partnership. The…...

4+ day, 6+ hour ago   (1746+ words) Ian Ball, global CEO of the Enero Group, is a measured talker. But when he starts, the Woolwich-born Arsenal fan is not one for vagaries, platitudes or cliches. In this first part of an exclusive and wide-ranging interview with B…...

5+ day, 6+ hour ago   (1655+ words) There is no shortage of people in adland who can spot a good idea. The trick is knowing which ideas are actually worth pursuing — and having the strategic sense to give them a fighting chance. Agency strategists are among the…...

5+ day, 9+ hour ago   (462+ words) Havas has launched POP Australia, its first Centre of Excellence in Asia-Pacific for its AI-powered global craft at scale network Prose on Pixels (POP) and has appointed Raoni Lima as head of creative technology. The new Australian operation brings together…...

5+ day, 8+ hour ago   (450+ words) Australian shoppers have never been easier to win with a discount, or harder to keep once it ends, with new research finding over nine in 10 have already switched brands for a better offer and nearly four in five have visited…...

6+ day, 6+ hour ago   (256+ words) Omnicom Media New Zealand has promoted Angela Spain to the newly-elevated role of chief content officer. Spain has played a key role in the evolution of Omnicom Media New Zealand’s content capabilities, helping drive the integration of content, communications, media…...

6+ day, 9+ hour ago   (222+ words) Australian independent media agency Involved Media has promoted Cristina Spizzica to business intelligence director, alongside two further promotions across its account team. In her new role Spizzica will lead the independent agency’s various artificial intelligence initiatives and drive its adoption…...