5+ hour, 47+ min ago   (269+ words) This new positioning in the market for NAK Hair needed to go beyond the natural, high-performing, and salon-quality messaging they are so well-known for, especially with their burgeoning expansion into the UK and US. They needed a bolder stance. After…...

7+ hour, 57+ min ago   (137+ words) Campaign Brief 35 production companies from Asia-Pacific had 5 or more Acceptances in THE WORK 2026. This year there were 4,230 entries overall (slightly down from 4,349 from last year, but up from 4,189 entries in 2024), with the most entries coming from Australia (947), Thailand (815), India (739), Philippines…...

7+ hour, 57+ min ago   (275+ words) Notable work from Howatson+Company included Selleys 'If you can take it, it's yours'; Seasol 'Dirty Old Secrets'; Yates 'National Gardening League'; Sydney Jewish Museum 'InCommon'; Vodafone ''First night only' and 'Vodafone is back'; The Australian Financial Review 'It's not…...

9+ hour, 4+ min ago   (300+ words) The shift follows four years of the impactful ‘Get Almost, Almost Anything’ campaign, which successfully broadened perceptions of Uber Eats beyond takeaway and was rolled out in more than 17 international markets. It succeeded the platform that kicked off the partnership…...

10+ hour, 18+ min ago   (310+ words) Skene joins Emotive following senior roles at BMF, where she led the ALDI account, and most recently at independent agency DO, where she was Client Service Director. At Emotive, she will lead THE ICONIC and Coca-Cola’s alcohol ready-to-drink portfolio, while…...

11+ hour, 45+ min ago   (314+ words) Says Em Taylor, Strategy Founder at Bureau of Everything: “People told us that there are key moments when Domino’s wins, hands down. Because it’s the choice that truly pleases everyone, it crushes all the cravings in one order. Which in…...

12+ hour, 19+ min ago   (526+ words) 245 ad agencies and production companies in Asia-Pacific submitted entries to Campaign Brief’s The Work 2026. This is up from 241 agencies and production companies that entered in 2025. This is the 23rd year of Campaign Brief’s The Work, recognised as a true record of…...

3+ day, 8+ hour ago   (205+ words) Campaign Brief One of Australia’s longest-running ad platforms is still finding new life 21 years later, with its most recent campaign ‘The Happiness List‘ created by Droga5 ANZ, pulling in 37 million views this year. The Brand Hunch podcast’s latest episode features Nathan…...

3+ day, 9+ hour ago   (595+ words) Give us the elevator pitch – who are you and what do you do? Poison Gas Co is an evil corporation parading as a creative agency. We’re in the business of giving people the feels. Happy, sad, horny, hungry… we deal…...

3+ day, 9+ hour ago   (439+ words) The fun, irreverent and somewhat quirky campaign departs from the traditional world usually associated with ciders – summer, meadows, and long afternoons – instead inserting the brand into the high-energy, early evening occasion. Built from the simple insight that for many Gen…...