8+ hour, 8+ min ago   (234+ words) The campaign was developed in collaboration with TABOO and Transport Victoria’s agency village, including Snack Drawer, Ethnolink and OMD. ‘Love, The Bus’ follows a significant expansion of bus services across two of Melbourne’s fastest-growing regions. In the north, 781 extra weekly…...

3+ day, 8+ hour ago   (223+ words) How to Unpack a Brief Like a Pro will be led by AWARD School Victoria Heads Rachel Blacklaws (R/GA) and Stephanie Gwee (TBWA\Melbourne), with Gurney and Sibley joining as special guests. The live, one-hour virtual session is for…...

5+ day, 9+ hour ago   (407+ words) Campaign Brief Independent, Trans-Tasman, creative agency jnr. and Māori owned communications agency Māia have launched ‘The Landline‘, a campaign designed to entertain, educate and encourage Māori to enrol and vote in the upcoming election. The digital, social and influencer led…...

6+ day, 11+ hour ago   (321+ words) The integrated campaign uses witty, tongue-in-cheek wordplay on familiar dating frustrations – from ghosting and surface-level profiles to endless conversations that never become actual dates – to demonstrate how CMB helps singles make more meaningful connections. The launch comes alongside fresh research…...

1+ week, 6+ hour ago   (524+ words) Drawing on the editorial heritage and credentials of News Corp’s global brand identity, News24 reflects the transformation of Australia’s first 24-hour TV news channel into a globally ambitious digital-first news brand. The landmark rebrand campaign is the network’s most significant marketing…...

1+ week, 9+ hour ago   (777+ words) 1. Give us the elevator pitch – who are you and what do you do? Jacko Jacko & Jacko is the team you need when you don’t need the full team. After years in networks and indies, we noticed that bringing business, strategy…...

1+ week, 3+ day ago   (460+ words) At the heart of the campaign is The Heist, a cinematic comedy that follows a loveable crew of everyday Australians as they devise an increasingly elaborate scheme so that they can retire happy. There are guards to overcome, cameras to…...

1+ week, 5+ day ago   (298+ words) Campaign Brief Deakin’s emerging creatives bring fresh perspectives to Melbourne’s advertising industry. Young Bullets is a student-led advertising graduate showcase connecting emerging talent with industry professionals. This year, for the first time, Young Bullets is offering the industry a trade…...

1+ week, 5+ day ago   (262+ words) Faced with changing social norms and generational divides – with research showing 25% aged 18-34 never answer the phone, 70% prefer text, and 81% feel anxious about calling – McCann took the opportunity to invite Kiwis to rediscover the value of a traditional phone call. The…...

1+ week, 5+ day ago   (369+ words) Campaign Brief ITP is reminding Australians that good tax takes more than a quick click, launching its 2026 tax season campaign, In Good Hands, created end-to-end by Sydney independent creative & media agency REBORN. Building on ITP’s brand platform, The Gold Standard…...