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News

Campaign Brief
campaignbrief.com > dominos-asks-aussieskiwis-to-drop-everything-in-new-campaign-via-bureau-of-everything

Domino’s asks Aussies+Kiwis to drop everything* in new campaign via Bureau of Everything

18+ hour, 17+ min ago   (314+ words) Says Em Taylor, Strategy Founder at Bureau of Everything: “People told us that there are key moments when Domino’s wins, hands down. Because it’s the choice that truly pleases everyone, it crushes all the cravings in one order. Which in…...

Campaign Brief
campaignbrief.com > howatsonco-crowned-australian-agency-of-the-year-in-the-work-2026-atimeplace-vml-today-the-brave-sunday-gravy-and-bmeof-make-top-six

Howatson+Co crowned Australian Agency of the Year in The Work 2026; ATime&Place, VML, Today The Brave, Sunday Gravy and BMEOF make top six

18+ hour, 52+ min ago   (526+ words) 245 ad agencies and production companies in Asia-Pacific submitted entries to Campaign Brief’s The Work 2026. This is up from 241 agencies and production companies that entered in 2025. This is the 23rd year of Campaign Brief’s The Work, recognised as a true record of…...

Campaign Brief
campaignbrief.com > mlas-nathan-low-breaks-down-the-creative-machine-behind-australias-lamb-ads-on-the-brand-hunch-podcast

MLA’s Nathan Low breaks down the creative machine behind Australia’s Lamb ads on The Brand Hunch podcast

3+ day, 15+ hour ago   (205+ words) Campaign Brief One of Australia’s longest-running ad platforms is still finding new life 21 years later, with its most recent campaign ‘The Happiness List‘ created by Droga5 ANZ, pulling in 37 million views this year. The Brand Hunch podcast’s latest episode features Nathan…...

Campaign Brief
campaignbrief.com > omnicom-advertisings-aussie-expat-president-and-ceo-troy-ruhanen-to-retire-andrew-robertson-appointed-ceo-of-omnicom-advertising

Omnicom Advertising’s Aussie expat President and CEO Troy Ruhanen to Retire; Andrew Robertson appointed CEO of Omnicom Advertising

4+ day, 16+ hour ago   (397+ words) Ruhanen’s decision follows the successful integration of Omnicom Advertising after the combination of Omnicom and Interpublic, which established a strong foundation for the future. “Troy has been an exceptional leader whose impact on Omnicom and our industry cannot be overstated....

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campaignbrief.com > howatsoncompany-wins-gold-at-the-2026-gerety-awards-leading-australian-haul-alongside-finch-special-droga5-anz-and-2045

Howatson+Company wins Gold at the 2026 Gerety Awards, leading Australian haul alongside FINCH, Special, Droga5 ANZ and 2045 – Campaign Brief

6+ day, 8+ hour ago   (445+ words) Howatson+Company scored Gold for Selleys ‘If You Can Take It, It’s Yours’ in the Communication CUT Print (Outdoor). FINCH has won Silver for ‘Can’t Do That If You’re Driving’, created for Uber in collaboration with Special Australia, in the…...

Campaign Brief
campaignbrief.com > bestads-best-of-the-week-reviewed-by-renata-leao-executive-creative-director-droga5-sao-paulo

Bestads Best of the Week Reviewed by Renata Leão, Executive Creative Director, Droga5, São Paulo

6+ day, 11+ hour ago   (590+ words) Campaign Brief Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites. This…...

Campaign Brief
campaignbrief.com > nike-toyota-and-yellow-pages-tops-cuberys-ranking-of-australias-most-memorable-taglines

Nike, Toyota and Yellow Pages tops Cubery’s ranking of Australia’s most memorable taglines

6+ day, 13+ hour ago   (450+ words) campaignbrief.com New research from creative effectiveness company Cubery reveals the country’s most enduring advertising taglines – those that continue to occupy a prominent place in Australians’ memories, decades after their introduction. The findings highlight the role taglines play as one…...

Campaign Brief
campaignbrief.com > nrma-roadside-assistance-turns-cultural-intelligence-into-new-every-trip-matters-campaign-via-cultural-pulse

NRMA Roadside Assistance turns cultural intelligence into new ‘Every Trip Matters’ campaign via CulturalPulse

1+ week, 5+ day ago   (385+ words) Every Trip Matters is NRMA Roadside Assistance’s first in-language campaign, with story-led creative in English, Hindi, Punjabi, Mandarin and Cantonese featuring real families and community members rather than actors. The integrated campaign spans cultural media and community distribution, dedicated in-language…...

Campaign Brief
campaignbrief.com > nexba-taps-do-anz-for-creative-and-media-duties

Nexba taps DO. ANZ for creative and media duties

1+ week, 5+ day ago   (206+ words) DO. ANZ has been appointed as the creative and media agency for Australia's 'better-for-you' beverages brand Nexba, marking a new chapter in the brand's evolution. The partnership spans creative, media, social, influencer, sampling and retail activation - with DO tasked to…...

Campaign Brief
campaignbrief.com > one-new-zealand-wants-kiwis-to-pick-up-the-phone-in-new-misinterpreted-campaign-via-mccann

One New Zealand wants Kiwis to pick up the phone in new ‘Misinterpreted’ campaign via McCann NZ

1+ week, 5+ day ago   (262+ words) Faced with changing social norms and generational divides – with research showing 25% aged 18-34 never answer the phone, 70% prefer text, and 81% feel anxious about calling – McCann took the opportunity to invite Kiwis to rediscover the value of a traditional phone call. The…...